The series “Tyding up with Marie Kondo” on Netflix brought back in online conversations the theme that had already experienced a moment of great popularity in 2016 with the release of the books of the Japanese author, followed by many others such as ‘Decluttering your Home’ by Geralin Thomas or ‘Dan-Sha-Ri’ by Hideko Yamashita.
Obviously managing the thousands of junk items, clothing in the first place, that occupy our homes is only the tip of the iceberg: tidying up things is especially seen as a mental tool to regain control of their lives.
Decluttering, as seen through Nextatlas, thus becomes a way to cope with, on the one hand, the abundance of stimuli and novelties with which people (as digital users) are bombarded daily, on the other hand to adopt a kind of minimalism both in digital life and in everyday living.
The words to which decluttering is related have to do with material reorganization, feng-shui, methodologies and organizational storage systems, but also a more conceptual and mental dimension. However, this theme is not experienced with joy and carefreeness, but with fear. If we refer specifically to the set of home activities in these regards, one of the best-selling and most cited objects in this case are the containers where to store personal effects in an extremely tidy way, or to hide the chaos.
There is therefore a strong return of a trend called Conceptual Decluttering that brings together the reorganizing with a general theme of simplicity and minimalism that therefore also applies to interior design, especially the Scandinavian one and that affects first of all the target of millennials but also that of Generation X (39-53 years); moreover, the analysis of the target of conversations shows that there is basically a narcissistic and aesthetic theme, rather than spiritual, environmental or one about personal growth.
The web abounds in advertising of new methodologies to make the reorganization effective and also in photos friendly.
If in the real world the “tidying up” is very much linked to “throwing away”, in the digital ecosystem no information tends to be erased. Obsolete files and information, linked to the massive dematerialization of services, products, experiences and content, are stored and stored and rarely thrown into the trash: since no physical space is needed to occupy digital information, users do not feel the need to leave room for new information.
Precisely on this ambivalence between the offline and the online world and this change in mentality can give rise to an interesting design theme open to creative exploitation.